Direct mail has evolved in the last few years. Among the advances are technologies that engage target audiences and triggers based on well researched consumer data that help determine the right messaging that ensures relevancy at an individualized level.

Despite the attention currently paid to other forms of marketing, direct mailings still occupy a well-deserved place in thoughtful, comprehensive marketing campaigns. The flexibility, affordability, and user friendliness of direct mail make it an excellent option for any company that wishes to create a cohesive and effective marketing program.

Direct mailing is highly targeted that can be personalized. Mail is tangible and the format is familiar. Multiple formats make direct mailing versatile and the results of direct mail can easily be measured and very cost effective. More bang for the buck. It also supports other marketing efforts. And has a proven track record for years.